OVERVIEW

Steps from the iconic Rodeo Drive, this brand-new Rolls-Royce location sets a new standard for luxury automotive experience. At its heart is a bespoke commissioning Atelier where guests curate every detail of their future motor car — unhurried, personal, and deeply considered. A unique Black Badge speakeasy lounge offers a refined retreat, while thoughtfully integrated digital elements lend the space a seamless, contemporary sophistication. The result will be an environment as meticulously crafted as the cars it houses — artful, intimate, and undeniably Rolls-Royce.