OVERVIEW

Rolls-Royce of Atlanta had recently completed their new showroom when Rolls-Royce Motor Cars introduced the new Visual Identification Program. To help them bridge the gap until they will undergo a refresh to the new design ID Automotive, as the facility partner to Rolls-Royce Motor Cars in North America helped coordinate a modification of their colour and trim studio to accommodate the latest colour and trim samples from Rolls-Royce. This project involved coordination with a millwork supplier to measure the whole space and reconfigure all of the shelving displays to accommodate all new leather, wood, colour, and carpet samples from the UK. This prototype project will help other dealers who are still a few years away from doing an image upgrade program, but need to present the latest colour and trim samples to clients building their dream car!