Martin is a “car guy” through and through. He grew up in Victoria, BC Canada, the son of the local BMW dealer. Starting at the dealership with a hose and soap bucket, he worked in various positions around the dealership before going off to attend the Canadian Automotive Institute (Canadian Northwood Institute). After finishing school, Martin was hired as the Hummer Product Manager at Northwest Hummer, one of the first Hummer dealers in Canada. Martin moved on to a position at Honda Canada before becoming a marketing and communications manager with the ZF Group, a global automotive driveline supplier. Martin’s passion for classic European cars led him to introduce Fuelfed Coffee & Classics to South Florida. This monthly classic European Car gathering has taken place in Fort Lauderdale since 2013. It’s Martin’s life-long association with the automotive industry that is an asset to our clients. His understanding of the car business combined with project management experience makes him uniquely qualified to assist our clients with their projects.

Sal brings more than 35 years of experience in automotive construction and project management to ID Automotive. A graduate of Wentworth Institute in Boston, he began his career managing dealership construction projects throughout New England before serving more than 20 years as Corporate Construction Manager for the Herb Chambers Companies. Since relocating to Florida in 2013, Sal has continued supporting major automotive groups including Group 1 and Fucillo Auto Group. Throughout his career, he has worked with a wide range of domestic and luxury brands including Toyota, BMW, Mercedes-Benz, Porsche, Audi, Bentley, Lamborghini, Lexus, and Rolls-Royce Motor Cars. Sal’s extensive dealership experience, attention to detail, and industry knowledge make him a valuable addition to the ID Automotive team.

Allie is a passionate Jeep and automotive enthusiast with experience managing complex, deadline-driven projects across retail, hospitality, and marketing environments. She has led large-scale renovation, rebranding, and multi-stakeholder initiatives from concept through completion, balancing big-picture planning with day-to-day execution. Known for her organization, attention to detail, and ability to keep teams aligned, Allie plays a key role in coordinating timelines, deliverables, and communication to help ensure projects stay on track and clients receive a seamless experience from start to finish.