OVERVIEW

Grand Touring Automobiles’ facility in Calgary, Alberta is the first location in Canada to have completed the Global Visual Identity update for Rolls-Royce Motor Cars.   The unique layout of the facility as well as the brand’s showroom location on the second floor presented a unique design challenge for the team.

ID Automotive worked closely with the ownership, the General Contractor, and Rolls-Royce Motor Cars (both in the US and the UK) to oversee coordination of all program elements. Regular visits to the project throughout construction, as well as a steady cadence of project management calls saw the project complete on schedule.  The beautiful new facility, with stunning views both outside and in truly, in the words of Rolls-Royce,  inspires greatness.

VIRTUAL TOUR