Who We Are

Michael is an architect and passionate car enthusiast. Starting with his first car, which he owned before he had his license, Michael has never driven a car with stock wheels. Every vehicle gets some tweak or adjustment, often the modifications going well beyond wheels and tires. After graduating from Boston Architectural College, Michael soon found the opportunity to blend architecture and cars, working with Southeast Toyota. Michael spent 15 years working at SET, designing and overseeing the construction of dealership projects for Toyota. After much encouragement from dealers who needed his assistance for their other dealership projects, Michael started ID Automotive. Today ID Automotive has delivered dealership projects throughout North America. Between his passion for Architecture and his infatuation with anything on wheels, there is no doubt Michael is in the right place when to comes to bringing innovative ideas and well thought out design to his clients.

Martin is a “car guy” through and through. He grew up in Victoria, BC Canada, the son of the local BMW dealer. Starting at the dealership with a hose and soap bucket, he worked in various positions around the dealership before going off to attend the Canadian Automotive Institute (Canadian Northwood Institute). After finishing school Martin was hired as the Hummer Product Manager at Northwest Hummer, one of the first Hummer dealers in Canada. Martin moved on to a position at Honda Canada before becoming a Marketing and Communications Manager with the ZF Group a global automotive driveline supplier. Martin’s passion for classic European cars led him to introduce Fuelfed Coffee & Classics to South Florida. This monthly classic European Car gathering has taken place in Fort Lauderdale since 2013.